Interactive Mobile Ad Campaign for Dove Shampoo - for Malaysia, Singapore, Indonesia and other South-East Asian market. 

The ad encourages the the user to interact and lets them pick a daily hair routine.  Concept Development and Art Direction. 

The ad encourages the the user to interact and lets them pick a daily hair routine. 

Concept Development and Art Direction. 

The user is led to the next screen where, the damage caused by that routine.  Concept Development and Art Direction. 

The user is led to the next screen where, the damage caused by that routine. 

Concept Development and Art Direction. 

Finally, provided with a solution to thier problem and how Dove helps in nourishment.  Concept Development and Art Direction. 

Finally, provided with a solution to thier problem and how Dove helps in nourishment. 

Concept Development and Art Direction.